FATE DATING APP LTD — COOKIE POLICY

Last updated: 17 August 2026

1. Introduction

This Cookie Policy explains how FATE DATING APP LTD (“Fate”, “we”, “us” or “our”) uses cookies and similar technologies when you visit fatedating.com and other webpages operated by us that link to this Cookie Policy.

It explains what these technologies are, why we use them, the third parties that may provide them, and how you can manage your preferences.

This Cookie Policy should be read together with our Privacy Policy, which explains more broadly how we collect, use, disclose, store and protect personal data.

This Cookie Policy primarily concerns technologies used on our website. Certain similar technologies, such as software development kits (“SDKs”), device identifiers and attribution technologies, may also be used within or in connection with the Fate mobile application. Further information about processing within the mobile application is provided in our Privacy Policy.

2. Who We Are

FATE DATING APP LTD

Company number: 15245274

Registered office:

60 Tottenham Court Road Suite 3665a Fitzrovia London United Kingdom W1T 2EW

For privacy and cookie enquiries, contact:

Email: support@fatedating.com

FATE DATING APP LTD is the controller responsible for personal data collected through our website, except where a third-party provider acts as an independent controller or otherwise determines its own purposes and means of processing.

3. What Are Cookies and Similar Technologies?

Cookies are small text files that may be placed on your device when you visit a website. They can allow a website to recognise your browser or device, remember preferences, maintain security, provide functionality and understand how the website is being used.

We may also use technologies that perform similar functions, including:

pixels and tracking tags;

software development kits (SDKs);

local storage;

device identifiers;

advertising identifiers;

event-tracking technologies; and

server-side or network-based measurement and attribution technologies.

Depending on the technology concerned, information collected may include your IP address, device type, browser type, operating system, approximate location, pages viewed, referral source, advertising or campaign information and interactions with our website.

Some of this information may constitute personal data under the UK General Data Protection Regulation (“UK GDPR”).

4. Types of Technologies We Use

4.1 Strictly Necessary Technologies

We may use strictly necessary cookies and similar technologies where they are required to operate, secure or provide functionality that you have requested from our website.

These technologies may be used to:

deliver website content;

maintain website and account security;

detect abuse, fraud or malicious activity;

remember essential settings;

maintain sessions;

support navigation and accessibility; and

record and respect your cookie and consent preferences.

Where a technology is strictly necessary to provide a service requested by you, consent is not normally required under applicable cookie rules.

Technologies that are not strictly necessary will not be placed or accessed until the required consent has been obtained.

4.2 Analytics Technologies

With your consent, we may use analytics technologies to understand how visitors use our website and to measure and improve its performance, content and user experience.

We use Google Analytics 4 (GA4) for website analytics.

Depending on its configuration and your consent choices, GA4 may process information including:

pages visited;

time spent on pages;

referral sources;

website interactions;

device and browser information;

approximate geographic information; and

general website usage and performance information.

We use this information for statistical, analytical and website-improvement purposes. We do not intend to use Google Analytics information to directly identify individual website visitors.

4.3 Google Tag Manager

We may use Google Tag Manager to manage website tags, scripts and integrations.

Google Tag Manager is principally a tag-management system and does not ordinarily place analytics or advertising cookies simply by being present. However, it can be used to activate other technologies.

Where a tag managed through Google Tag Manager is non-essential and requires consent, we will configure it so that it is activated only in accordance with the consent choices made through our cookie consent mechanism.

4.4 Google Search Console

We may use Google Search Console to understand search visibility, indexing, website performance and technical issues affecting our website.

Google Search Console primarily provides website administrators with aggregated search and technical information and is not treated by us as an advertising cookie technology deployed to track visitors across websites.

4.5 Marketing, Advertising and Attribution Technologies

Where applicable and with the consent required by law, we may use marketing, advertising and attribution technologies to:

measure advertising effectiveness;

understand which campaigns result in visits, registrations or app installations;

attribute activity to particular marketing channels;

measure conversions;

understand how users discover Fate;

prevent excessive repetition of advertisements; and

measure or assess advertising audiences.

Providers used by or in connection with Fate's marketing and attribution activities may include:

AppsFlyer;

Meta;

Apple Ads;

Reddit Ads;

Google Ads; and

TikTok.

Not every provider listed above necessarily places a cookie on the Fate website.

Some of these providers are used primarily in connection with the Fate mobile application, including through SDKs, advertising identifiers, attribution links or other app-based technologies rather than conventional browser cookies.

The particular providers and technologies involved may therefore vary depending on the advertising campaign, device, operating system and method by which you access Fate.

Where a non-essential advertising or attribution technology is deployed on the website and consent is required under the Privacy and Electronic Communications Regulations 2003 (“PECR”), it will not be activated before the required consent has been obtained.

Further information about advertising, analytics and attribution processing associated with the Fate mobile application is available in our Privacy Policy.

5. Cookies and Technologies We Use

The exact cookies and similar technologies present on our website may vary over time depending on our website configuration, the services enabled, advertising campaigns in operation, your device and browser, and the consent choices you make.

Technologies that may be used include the following:

Important: The inclusion of a technology in this table does not mean that it is necessarily active during every visit to the website. Marketing and analytics technologies are dependent on our current implementation and, where required, your consent choices.

Third-party providers can change cookie names, functionality and retention periods. Browser restrictions and privacy settings can also shorten the period for which cookies remain on a device.

Where our consent-management tool provides a live list of cookies and technologies currently detected on the website, that information should be treated as the most current description of the technologies operating at that time.

6. Your Cookie Choices and Consent

When required, we display a cookie banner or consent-management tool that allows you to control the use of non-essential cookies and similar technologies.

Depending on the technologies currently deployed, you may be given options to:

accept non-essential technologies;

reject non-essential technologies;

choose between different categories;

obtain information about the relevant purposes and providers; and

subsequently change or withdraw your choices.

We do not treat continued browsing, scrolling, inactivity or closing the cookie banner as consent to non-essential cookies where affirmative consent is required.

Strictly necessary technologies may operate without consent where permitted by law because they are required to provide functionality requested by you or otherwise qualify for an applicable exemption.

Analytics, marketing and advertising technologies that require consent will only be activated after the required consent has been obtained.

We may retain a record of your consent choices where necessary to respect your preferences and demonstrate compliance with applicable requirements.

7. How to Change or Withdraw Your Consent

You can change or withdraw your cookie choices at any time using the Cookie Settings, Manage Cookies, Consent Preferences, or equivalent control provided on our website.

You can also manage cookies through your browser settings. Depending on your browser, these controls may allow you to:

view cookies stored on your device;

delete some or all cookies;

block cookies from specified websites;

block third-party cookies; or

configure how your browser handles cookies.

Blocking strictly necessary technologies may affect the operation of certain website features.

Rejecting or withdrawing consent for analytics or marketing technologies will not prevent you from using the basic website, although some measurement, personalisation or advertising functionality may no longer operate.

Withdrawal of consent does not affect the lawfulness of processing that occurred before consent was withdrawn.

8. Third-Party Providers

Some technologies used by Fate are supplied or operated by third parties.

Depending on our current website and advertising configuration, relevant providers may include:

Google;

AppsFlyer;

Meta;

Apple;

Reddit; and

TikTok.

The role of each provider varies. In some circumstances a provider may process personal data on our behalf, while in others it may process information for its own purposes in accordance with its own privacy terms.

We encourage users who want further information about a particular provider's processing to review that provider's privacy information and controls.

Some providers may process personal data outside the United Kingdom.

Where we are responsible for an international transfer of personal data, we will use an appropriate lawful transfer mechanism where required, which may include an applicable UK adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or another mechanism permitted under applicable data protection law.

Further information about third-party processing and international transfers is contained in our Privacy Policy.

9. Legal Basis for Cookies and Related Processing

PECR regulates the storing of information, or accessing information already stored, on a user's device through cookies and certain similar technologies.

Where PECR requires consent, we rely on your consent before using the relevant technology.

Where a cookie or similar technology is strictly necessary for a service expressly requested by you, or another applicable exemption applies, it may be used without consent.

Where information collected through cookies or similar technologies constitutes personal data, any subsequent processing will also be carried out in accordance with the UK GDPR and other applicable data protection legislation.

Depending on the circumstances, the relevant UK GDPR lawful basis may include consent, performance of a contract, compliance with a legal obligation or our legitimate interests, provided that use of legitimate interests does not replace consent where PECR requires consent for the underlying technology.

You may withdraw consent at any time through the cookie controls available on our website.

10. Your Data Protection Rights

Where information collected through cookies or similar technologies constitutes your personal data, you may have rights under applicable data protection law.

Depending on the circumstances, these can include the right to:

request access to personal data we hold about you;

request correction of inaccurate or incomplete personal data;

request deletion of personal data;

request restriction of processing;

object to certain processing;

request data portability where applicable; and

withdraw consent where processing relies upon consent.

These rights are subject to the conditions and exemptions contained in applicable law.

To exercise your rights or ask a privacy-related question, contact:

support@fatedating.com

You also have the right to complain to the Information Commissioner's Office (ICO) if you believe that your personal data has been handled in breach of applicable data protection law.

11. Children's Privacy

Fate is intended only for people aged 18 or over.

People under 18 must not create an account or use the Fate application.

Our website is not intended to knowingly collect personal data from children for the purpose of providing the Fate dating service. If we become aware that personal data relating to a person under 18 has been collected in circumstances where it should not have been, we will take appropriate steps to remove or otherwise handle that information in accordance with applicable law.

Further information about our age requirements is available in our Privacy Policy and Terms and Conditions.

12. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes to our website, mobile application, technologies, advertising activities, service providers or legal and regulatory requirements.

The latest version will be made available on this page and identified by the “Last updated” date above.

Where a change results in a new use of non-essential cookies or similar technologies for which consent is required, we will obtain the appropriate consent before activating those technologies.

13. Contact Us

If you have questions about this Cookie Policy or our use of cookies and similar technologies, please contact:

FATE DATING APP LTD Company number: 15245274 60 Tottenham Court Road Suite 3665a Fitzrovia London United Kingdom W1T 2EW

Email: support@fatedating.com